Is email marketing for musicians still a viable strategy for growing your music career?
Short answer: YES.
Long answer: read this Ultimate Guide to Email Marketing for Musicians and Producers.
The article from Audio Issues, titled “The Ultimate Guide to Email Marketing for Musicians and Producers,” provides an in-depth exploration of why email marketing remains a vital tool for musicians and producers looking to grow their careers. Here’s a summary of the key points:
- Email Marketing’s Resilience: Despite claims of its demise with the advent of new digital marketing strategies, email marketing continues to be a highly effective channel. It’s more challenging to run a brand without focusing on email marketing, which remains one of the most effective online marketing channels.
- Email vs. Social Media: The author, with over a decade of experience in email marketing, emphasizes that while social media is important, email marketing is more effective for generating income. The goal of social media should be to convert followers into loyal email subscribers.
- 10 Reasons for Email Marketing: The article lists ten reasons why email marketing is essential for musicians and producers, including its directness, personal nature, and high return on investment (ROI). Email marketing allows for a more personal connection with fans and customers and is versatile, allowing for various content types like videos and infographics.
- Benefits for Musicians: Email marketing helps convert passive listeners into active, engaged fans. It offers direct storytelling control and fosters deeper relationships with fans, providing top-of-mind access to a musician’s most loyal followers.
- Practical Steps and Strategies: The guide delves into practical aspects like finding and attracting subscribers, creating valuable lead magnets, and choosing the right email software. It also covers how to deliver value, engage with your audience authentically, and create effective content.
- Content Creation Tips: For those struggling with what to write, the article suggests focusing on how-to articles, stories, and problem-solving content. It encourages authenticity and a personal touch in communication.
This comprehensive guide serves as a valuable resource for musicians and producers looking to leverage email marketing to enhance their careers, offering both strategic insights and practical tips for effective implementation.